Baby Toys

Baby Toys – Rattles, Teethers, Activity Toys, Soft Toys

Discover our collection of baby toys designed to support your baby's development through play. From sensory rattles and soothing teethers to educational activity centres and cuddly soft toys, we've got safe, age-appropriate toys for every stage of your baby's first year and beyond.

Shop by Toy Type

  • Rattles: Easy-grip rattles with gentle sounds to develop hand-eye coordination and auditory skills
  • Teethers: Soft silicone and natural rubber teethers to soothe sore gums during teething
  • Activity Toys: Multi-sensory toys with textures, mirrors, and crinkle sounds for exploration
  • Soft Toys: Cuddly plush animals and comforters for comfort and emotional development
  • Activity Centres: Play gyms, jumperoos, and activity tables for physical development
  • Musical Toys: Gentle music boxes, drums, and pianos to introduce rhythm and melody
  • Bath Toys: Floating toys, stacking cups, and water squirters for fun bath time
  • Wooden Toys: Natural, eco-friendly stacking rings, blocks, and shape sorters

Shop by Age & Development Stage

Choose toys suited to your baby's developmental milestones:

  • Newborn (0-3 Months): High-contrast toys, soft rattles, and gentle mobiles to stimulate vision and hearing
  • 3-6 Months: Teethers, textured toys, and activity mats for tummy time and grasping practice
  • 6-12 Months: Stacking toys, shape sorters, and cause-and-effect toys for problem-solving skills
  • 12+ Months (Toddlers): Push-along toys, ride-ons, building blocks, and pretend-play toys

Top Brands

Shop baby toys from trusted brands:

  • Baby Einstein: Educational toys with music, lights, and multi-sensory features
  • Fisher-Price: Classic developmental toys loved by generations
  • Chicco: Safe, colourful toys designed by child development experts
  • Sophie la Girafe: Iconic natural rubber teether and sensory toys
  • Lamaze: Clip-on toys and activity spirals for prams and car seats

Developmental Benefits

  • Fine Motor Skills: Grasping, shaking, and manipulating toys strengthens hand muscles
  • Sensory Development: Different textures, sounds, and colours stimulate the senses
  • Cognitive Skills: Cause-and-effect toys teach problem-solving and object permanence
  • Language Development: Musical toys and books introduce sounds, words, and rhythm
  • Emotional Comfort: Soft toys and comforters provide security and self-soothing

Safety Standards

All our baby toys meet strict UK and EU safety standards (EN71, CE marking). They're tested for:

  • No Small Parts: Toys for under-3s have no detachable parts that could cause choking
  • Non-Toxic Materials: BPA-free plastics, food-grade silicone, and natural wood finishes
  • Durable Construction: Securely stitched seams and robust materials that withstand chewing and throwing
  • Easy to Clean: Washable fabrics and wipe-clean surfaces for hygiene

Complete Your Playtime Setup

Pair your baby toys with these essentials:

  • Play Mats: Padded mats for safe tummy time and floor play
  • Toy Storage: Baskets and organisers to keep toys tidy
  • Baby Books: Board books and cloth books for early literacy
  • Highchairs: Safe seating for play and mealtimes

Delivery & Returns

Delivery times and costs vary by product. Check individual product pages for specific information.

Need help choosing toys? Contact us or check our Returns Policy.

Frequently Asked Questions

What toys are safe for newborns?

Newborns (0-3 months) benefit from high-contrast toys in black, white, and red to stimulate developing vision, soft rattles with gentle sounds, and mobiles hung 20-30cm above the cot. Avoid toys with small parts, strings longer than 15cm, or loud noises. Always supervise playtime and ensure toys are securely constructed with no loose parts.

When should I introduce teething toys?

Most babies start teething around 4-6 months, though some begin earlier. Signs include drooling, chewing on hands, and irritability. Offer chilled teethers (refrigerated, not frozen) made from soft silicone or natural rubber. Popular options include Sophie la Girafe, silicone teething rings, and textured teething mitts. Always check teethers for damage before use.

How do I clean baby toys safely?

Plastic and silicone toys: Wash in warm soapy water or place in the dishwasher (top rack). Soft toys: Machine wash on a gentle cycle in a laundry bag, or hand wash and air dry. Wooden toys: Wipe with a damp cloth and mild soap; never soak. Bath toys: Rinse after each use and squeeze out water to prevent mould. Clean toys weekly or after illness.

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